SEO ANALYSIS
SEO analysis: rankings, opportunities and health
Serplenty brings performance, content and technical health together so you can decide which work deserves priority.
Positioning Report and Keywords
Use the positioning report to review queries, URLs, changes and performance distribution. Filter by period, query or page to move from a general number to an actionable case.
Keywords helps group and track important terms. A position alone is not a priority: combine it with impressions, clicks, intent and page value.
Opportunities
The opportunities module turns signals into a work queue. Look for quick wins, CTR improvements, declines, coverage issues and pages that need an editorial or technical decision.
Before accepting a recommendation, open the URL and confirm that intent, content and architecture remain valid.
Health Report and Content Audit
Health Report helps locate technical and indexability issues. Content Audit compares on-page elements with real GSC data to find mismatches between a page and demand.
Use the result as diagnosis. The concrete fix must respect the site template, CMS, internal links and user experience.
Competitors, cannibalization and local SEO
Competitors adds context by comparing a URL with other pages. Cannibalization helps find overlapping intent and Local SEO supports work by city, country and local intent.
Do not group pages only by keyword overlap: review intent, user stage and internal authority before consolidating or creating content.